Bernie SanderS
My team's assignment was to market a political event to Flagler College students, faculty and alumni. In our "Flagler Feels the Bern" campaign, Senator Bernie Sanders is coming to Flagler College to speak and have a question and answer session with the audience. We chose a modern and refreshing campaign theme with brighter, more politically neutral colors to attract millennials. Every marketing deliverable ties into each other with the #FlaglerFeelsTheBern hashtag and is designed to serve a specific function. Although our whole team worked together with the concept, I specifically created the personal biography postcard, the Tweet mockups and the social media graphic.
Political Marketing Campaign
This flyer gives Flagler students the details of the event and serves as the official announcement to the student body. With bold fonts, bright colors, shapes and the catchy hashtag, #FlaglerFeelsTheBern, students are invited to come to the event and interact with the event online.
This newsletter can be direct mailed or emailed to alumni of the college in order to invite them to the event as well.
This is the front and back of a personal bio card for Bernie Sanders. The bio will look and feel like a postcard and will be handed out at the event as a keepsake for the attendees.
Below is a social media graphic that advertises the location, date, time and hashtag of the event. This eye-catching graphic makes sharing the event across social media platforms easy. During the Q&A session, attendees can use the hashtag to ask questions on Twitter so that Mr. Sanders can interact with attendees who didn't get a chance to get their questions answered in person.
