St. Augustine Youth Services

St. Augustine Youth Services (SAYS), a nonprofit organization, has been providing food, shelter, education, care and therapeutic treatment to children since 1989 . The SAYS campus is a homelike environment to boys who have been effected by trauma of abuse and/or severe neglect. Specialists at SAYS provide individual and family therapy, psychiatric services and consultation, social skills and independent living training, and referral services.

Social Media Campaign

Below is the report and presentation that breaks down our social media plan for SAYS. Our team did thorough brand and consumer research and examined the problems and opportunities of SAYS in order to fill a need. In this case, our goal was to promote awareness of what SAYS does in order to increase conversions. Conversions include volunteer participation from millennials and donations to the organization made by older generations.

Social Media Content

Below are just some of the photos we took at the SAYS campus to use for quality content on their social media accounts. To comply with privacy regulations of minors, we were careful to not take pictures of the boys' faces while still giving the viewer an inside look of their daily lives.

Here are some examples of Instagram posts we created (desktop view). Some posts are snapshots of a bigger story that the viewer can read on Facebook, which is a way for the audience to engage with SAYS across platforms. There are also posts advertising events and some that are meant to give the viewer a personal look into the boys' lives on campus.