Sun Bum Sunscreen
Sun Bum is a local Floridian sunscreen and sun products company that aims to protect its customers from the harmful rays of the sun. Not only are the products top of the line, safe and affordable, but Sun Bum makes a huge effort in educating the public about the risks of skin cancer.
Rebranding Book
After conducting extensive market and consumer research for Sun Bum, my group mate and I decided that the brand needed a refreshed look in order to stay competitive with sunscreen giants like Coppertone and Banana Boat. By focusing on the Baby Bum product line for children, we were able to create some rebranding ideas that could expand the company's market share. By playing on Sun Bum's unique selling points and niche target audience, we were able to further differentiate them from their competitors.
Advertising Campaign
For another class, a fellow classmate and I decided to play off of the Baby Bum product line and create a full advertising campaign. We started with a Creative Brief as our blueprint for the campaign.
Every good advertising campaign needs an effective and catchy pitch. Here is our pitch presentation that we used to "sell" our campaign idea to our client.
Creative pieces
These mock-ups are examples of just some of our favorite creative pieces from the campaign.
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30 second Radio Spot
Television Commercial Storyboard
Billboard Design with 3D Attachments
