Flagler College Institutional Advancement
The Flagler College Office of Institutional Advancement (IA) has 13 people on staff and solicits to over 16,000 alumni. More than half of these alums graduated within the last ten years and average around the age of 35. Through campaigns, events, and other methods, the IA office raises funds to support scholarships, academic programs, buildings, general operating costs, and a wide array of other campus needs.
Fundraising Research Report
Below is the report and presentation that breaks down our research and recommendations for the IA office. Our team did thorough brand and consumer research and examined their problems and opportunities in order to fill a need. The objective of this research was to aid Jeff Davitt, the Assistant Director of Development, and staff with background information and suggestions for various marketing strategies to increase alumni giving at Flagler College. To do this, our team performed Qualtrics surveys targeting current senior classmen and recent alumni, a focus group with graduating seniors and a market analysis of other similar colleges. We made sure to cross examine our data in order to provide well rounded and thorough findings to the client. The IA office was impressed by our research and has since applied results in which there were unaware of before.