Two Sparrows
Two Sparrows is a family owned women's clothing and home goods store in St. Augustine, Florida. With a great location in the heart of a touristy city, Two Sparrows gets decent foot traffic, especially on Saturdays. However, they needed help with marketing to the students of nearby Flagler College as they were struggling to tap into this millennial audience. As an employee of Two Sparrows, I created various social media graphics for the company's Instagram.
Social Media Content
This post was created at the beginning of the school semester to make students aware of the "Back to School" deals the store had. The post has a modern but feminine look with a background photo of a customer wearing merchandise, and graphics of flowers and sparrows to speak to the store's name. Besides Instagram, I was able to post this on the Facebook Flagler class pages to get more reach.
This graphic is displayed in the store as a table top display to inform customers about a certain brand of jewelry. Two Sparrows gives back to charities and loves to partner with vendors and artists who have a community minded mission. Therefore, it is important for the store to tell the background stories of certain merchandise. This graphic incorporates the store's look with plum colors and graphics of sparrows.
This social media graphic aims to bring awareness to the Hurricane Harvey disaster in Texas. Two Sparrows gave all profits that Friday to Convoy of Hope which is an organization that brings disaster relief all over the world. By sharing the news with this graphic, Two Sparrows had a successful day when usually Friday's have slow foot traffic. The store was able to make $1,029 towards relief efforts.
Other Marketing Materials
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